Brand design
i-pointing GmbH.
The Situation:
As I started working at i-pointing in 2016, the company had a playful circular logo and claimed the color orange and black as their own. No further documentation or structure for any brand topic existed at that time.
Today:
A few years later I received the honor of redesigning the brand from scratch. We have since added loads of samples, documentation and brand guidelines that are ever evolving and reflect the ever-changing culture at i-pointing.